Let Your Business Coach Guide You

It is imperative in our modern world to know how to use videos in order to deliver powerful marketing messages. You might be surprised to learn that there are businesses making huge profits. All, without even meeting their customers. How do they do it? One way is through making use of video footage to help them promote their brand as well as inform customers of theirs of the latest developments. This could be you if you let your business coach guide you.

What Your Business Coach Will Tell You About Delivering A Powerful, Effective Marketing Message Using Video

Your coach might be in a position to approach video hosting site owners to source guidelines for you that will help you to effectively market your business. It sure is a very clever way to get the kind of exposure needed that will give you maximum benefit.

The secret when making use of video hosting sites would be to make use of subtle tactics and casually draw attention to your service or product without coming across too desperate in closing the sale. Your business coach will gladly assist you in getting this right.

In most cases, companies just want to show people how their service or product works. For this they will need to use video demos hosted by a particular hosting site.

Drawing Attention To Your Product Through Video Marketing

While it might be a good idea to have demo videos up, it is another story getting people to view your site to see what you are offering them.

Having a business coach proves to be useful as they will help to ensure your videos are of a good quality so you can grab and hold the attention of your viewers. Displaying inferior videos can be such a put off, and give viewers the wrong idea about your business.

As per your coach, it might be useful to see what other businesses are doing with their videos. The content of the videos must captivate as well as engage your audience. It is crucial that you make the effort needed to keep your visitors focused on what you are offering them.

Directing More Visitors To Your Videos

As a business, you need to ensure your demo videos are informative and interesting enough to direct your target audience to your site. They may be excited to know that so many others are viewing your videos too. It is one of the better ways to market your products. Your business coach will show you that it will not mean much if your target audience are not directed to your landing page so they can go on to purchase your products or services.

It really is about getting your marketing mix right by being careful in not giving too much info away through your videos. Your visitors need to be fired up in wanting to know more about what you have to offer them. Your coach is your ticket to sure success as they will show you how to use video marketing as a powerful tool in order not to get left behind.

Business Coach

A New Business Model – Lobbying to Get Regulators to Start An Investigation On Competitors

Someone should start an entrepreneurial business to take advantage of an unfortunate problem in our government’s business regulatory realm. First, let me state one of the problems we have with free-market economics in our society, then let me explain how this problem can be exploited to create a new business model that could easily make billions circumventing the free-market system and catering to the incestuous crony-capitalism that exists today. Okay so, let’s talk.

Now then, I’m not saying that such a business model would be ethical, but since “K Street” lawyers, law firms, and lobbyists are already doing this in many respects, it must be legal right? I mean the incestuous relationship between big business, and government is known by all. It’s always the little small business person that gets the shaft, because they don’t have someone to represent them in Washington DC. But if they did, if you could offer them a service where you can go in and try the same types of shenanigans that everyone else is doing in the corporate world with their crony capitalist mindset, then that would balance and level the field for all.

Basically you would be helping smaller companies fight fire with fire, and you could charge quite a bit of money because everyone seems to want to crush the competition in business. Only now, the small companies could also afford a service type business which would go in and do their dirty work for them.

This service type business and new business model would simply hire lobbyists to go in and talk to Congressmen, pay them a little bit of money for their campaign fund and political war chest and the small business person could wash their hands of the whole thing, while the congressman went into the specific regulatory agency to ask that regulatory agency to start an investigation on any of that small time business persons competitors.

Now you can’t tell me that this business model wouldn’t work, wouldn’t become profitable, and couldn’t literally control all of commerce in the United States in a very short amount of time. If someday all of this stuff was made illegal, the start-up business entrepreneur who put forth this business model could retire wealthier than all get out. And then if Congress made laws against such stuff, it would bring the nation back to a more free-market economy, which is what was intended in the first place. In that case everyone would win including the consumer and all the business people in the long-term.

So why not get out there and participate in this sleaze, debris, and disgusting and pathetic world of “politics and business” because separately they’re not so bad, but together they are a complete disaster for humanity at every level. You can make some money, bring about some change, and perhaps we can get this show back on the road. Yes, there will be people hurt, and businesses destroyed in the process, but in the end we will all be the better for it. Any other solution to fix this problem, well, it hasn’t worked has it? Please consider all this and think on it.

Small Business Manufacturers: The Key to New Job Creation!

Small business manufacturers are a key component in CREATING NEW JOBS and I have written this article for the masses, not just for those with advanced business degrees, to help all readers understand its significance.

QUICK LESSON ON ECONOMICS

I know that for most, the subject of economics is very boring, however before I go on, it’s important that I briefly touch on a very basic economic principle and I promise to simplify my explanation, so please stay with me.

“… First and foremost, for any economy to be truly prosperous, it requires that products be produced locally and exported globally, which then generates new dollars being imported back into the local community where the products were manufactured, thereby helping to create jobs and fuel growth… “.

What did he just say???

Well the EASIEST EXAMPLE is to think of a shoemaker in say Miami who makes and sells (i.e. exports) his high-end flip-flops to fashion stores in New York City. The stores there, on Fifth Ave, buy the shoes and in return pay the shoemaker with dollars. The shoemaker uses the earnings (i.e. imported dollars in exchange for flip-flops sold) to pay for their business overhead (i.e. insurance, utilities, etc.), pay for employee salaries and hopefully take a profit for them self. The salaries paid and the profits earned are then spent in the local economy (i.e. in this case Miami), and includes buying homes, dining out at local restaurants, shopping, child care, purchasing groceries, etc.

This is obviously an oversimplified example, but the main idea is that we need the creation of new manufacturing businesses that will produce and export tangible products, which in turn will help create new employment and positively develop our local economic quality of life. This is the simplest way to drive dollars from outside the community straight back into our local economy.

This product driven economic concept is contrary to how our economy has been functioning for almost the past two decades. From the time of the internet revolution in the 1990′s to the most recent housing crisis of the mid 2000′s (both bubbles), America’s economy has been based on the artificial inflation of the dollar by speculative investing. Almost half of all recent profits in corporate America came from the financial services industry, which operates on money trading business models and do not really produce any beneficial tangible products which can be physically exported. There are of course many arguments to the contrary, in support of Wall Street, however for the most part; our overall economy in recent years has been undeniably operating on pure speculation by automated day trading systems (i.e. betting on the financial markets in hopes of a profit).

CROWDFUNDING

So with that said, here’s the back-story; I have been an industrial real estate broker and small business owner for many years and through my career I have represented numerous small business tenants in the manufacturing, warehousing, and distribution industries. A good portion of these small business clients have been start-ups, with solid product ideas, however due to the credit crunch, it has been difficult for them to obtain additional working capital to afford larger industrial spaces for expansion, purchase machinery/equipment, hire more employees and keep up with product demand. Like these small businesses, there are numerous more throughout the country with incredible growth potential that can help create jobs and fuel local economic growth in their respective communities.

Now these once struggling brilliant entrepreneurs may finally have an answer. The recent passing of the JOBS Act, allowing for crowd funding, has relaxed many of the strict requirements for entrepreneurs and private small businesses interested in raising funds for their ventures from the general public. Although the ACT itself has been approved, the portion pertaining to publicly soliciting investors to contribute capital in exchange for an equity stake in the opportunity is being thoroughly reviewed by the Securities and Exchange Commission (SEC). This is a necessary step, as is the reality, there will always exist individuals who will attempt to defraud well-intended investors and some sort of regulations must be in place to protect the general public. I do however take issue when banks and the larger Wall Street type firms get involved and lobby law makers and regulators to not allow such leniency on Main Street, thus allowing small businesses to find funding through their own means. While during the short run, crowd funding will not necessarily impact these financial institutions, over the long run it can certainly pose a threat to the sometimes generous fees mandated by many of these firms and cause a shift in the business fund raising landscape as we know it.

THE OPPORTUNITY IN INDUSTRIAL REAL ESTATE

What exactly does industrial real estate have to do with small business manufacturers; well it has everything do with them really! The manufacturing, warehousing and distribution sectors operate in an intertwined model and none can exist without space, lots of space. In fact this deserves a slight swerve off topic; even major retailers have downsized their retail storefronts and are relying further on their online presence to sell products that they otherwise would have stocked on storefront shelves. These retailers are moving to a direct ship business model where their stores are being reduced to accommodate only the highest selling items and instead asking that customers visit their websites and order more specialty items online. These retailers, including well known brands in the office supply sector and large discounters, are making more and more use of industrial space to warehouse and distribute items worldwide. The driving force is the improvements in technology fueling the M-Commerce generation.

Now back to the main point of this article; small business manufacturers. Both here in South Florida where I am from and across the country, there are millions of square feet of old vacant industrial real estate just waiting to be placed back in use. Sure not all the space will be a fit for very sophisticated producers of advanced technology products, but for most small business manufacturers it can provide them affordable work space from which to operate their businesses. Another fact to consider is the up and coming Makers industry. If you haven’t heard of it, then I highly recommend you look into it. This is yet another industry that is small business manufacturing in nature and will require the use of industrial space. So where exactly is the opportunity for industrial real estate investors, well you’ve probably figured it out by now. Real estate investors are in a great position to ride, what I believe, will be the next upward growth trend in the real estate market. As the demand for industrial property increases, willing investors can acquire and lease rehabilitated manufacturing, warehousing and distribution spaces to small businesses at affordable rates. By doing so, investors have the ability of contributing to the growth of small business manufacturers and indirectly manufacturing jobs creation, by providing them the use of industrial spaces at reasonable rates. And all can be done while the investor enjoys cash flow and the potential of value growth from their industrial real estate investments.